USP of product or service

I have chosen one of the facts that relates to death, and the unique selling point is the ability to shock the viewer, in the way that I am looking at the fact that the concept of people dying from ball point pens is overlooked as an insignificant fact that isn’t seen as a major issue. It is also about making it attractive, therefore engaging the viewer and thus making them aware of the situation and more interested in it.

The ability to communicate with the target audience in a clear and concise way. To transmit information that is vital and necessary, in a way that engages the viewer, and relates, effects or just simply communicates the concept successfully.